Historically it has been observed that industrial revolutions can take years, even decades, to penetrate developing markets such as Pakistan. However, the Fourth Industrial Revolution (4IR) – identified by technological breakthroughs in fields such as artificial intelligence, digitalization, and the Internet of Things – has been quick to reach every corner of the world. In this day and age, technology is an indispensable part of our daily lives. We use multiple devices a day, from smart phones to smart refrigerators, all aiming to make our lives easier and more seamless.
The 4IR is characterized not by major technological advancements but instead features progression in the ways we communicate and connect with each other, subsequently improving the efficiency of business and organizations dramatically and blurring the lines between physical and digital spheres. The global map has been permanently altered, much faster than initially predicted, due to the disruption caused by rapid development of big data, digital infrastructure, AI, blockchain technology and IoT.
To keep up with ever changing technological trends, marketing channels and techniques are also changing. Markets are moving towards digital marketing and unconventional marketing tactics are being employed to create more impact more efficiently. Social media is an integral part of this movement, with more and more consumers looking towards peer reviews to decide their next purchase.
All of this leads to a phenomenon called influencer marketing – people like you and I or she and he creating value for products and services just by talking about something they enjoyed consuming! Users having big profiles in terms of following are being recognized as “influencers”, who could sway the purchasing power of a larger audience.
The idea has been around for a few years, with bloggers earning millions of dollars by featuring a product in their blog posts or YouTube videos. But only now have brands started to truly realize the kind of benefit it can give to them. Brand managers are actively searching for these influencers and place great value on influencers that can help them amplify the reach of their offerings.
This is where SocialCxN steps in – a next generation Influencer Relationship Management Tool designed to connect brands with influencers for 100% paid digital campaigns across multiple digital platforms, founded in the USA and now led by Mr. Yasir Shirazi. SocialCxN takes the risk out of digital interactions for both the brands and influencers by providing a secure and easy-to-use platform that seamlessly connects brands with influencers. Influencers and brands sign up on the platform for free and have the option of creating their own campaigns or hiring the team at SocialCxN to do it. From choosing influencers and platforms, to generating reports and releasing payments, SocialCxN can help brands reach unprecedented heights for their goods and services. The platform offers the following key features to its users:
- Influencer Smart Search using various filters
- Team Collaborations
- Real Time Messaging
- Campaign Payment
- Yearly ROI Reporting
- Intelligent Campaign Recommendations
- Eliminates Manual Workflows
- Automated Influencer Marketing Reporting
Today, the first of its kind Software-as-a-Service (SaaS) based platform boasts of a pool of over 1,000 registered influencers with a combined viewership of millions, entertaining a variety of interest groups and demographics. SocialCxN has also worked with Fortune500 Companies and other multi-national brands including Uber, British Council, Pepsi, Colgate, Garnier, Mindshare, Total, Nestle and more. Along with having increased visibility and lower costs than other BTL and ATL channels, SocialCxN is also elevating productivity in the process, utilizing automated tools to cater to both brands and influencers, and can gauge their campaigns in numbers using transparent results and cause benefit from clear ROI propositions. This is influencer marketing 101 and it is taking over the world by storm.